From Solo Seller to Pro Agency: How AI is Helping Team Genius Scale Faster

Tell us a bit about yourself and your Fiverr journey.

I started selling on Fiverr in 2020. At the time, I had just left my role as Head of IT at IKEA, and my wife and I were planning a world trip for a year. But then COVID hit, and instead of traveling, we found ourselves in lockdown. I needed to generate income—fast. So, I clicked the “Start Selling” button, created my seller profile, and within 48 hours, I landed my first gig: helping a course creator set up their course. You never forget your first gig! I genuinely believe that entrepreneurs are a special breed with a unique set of quirks and attributes.

I started as a one-man show—I wasn’t always an agency. In fact, for the first 12 to 18 months, I kept telling myself, “I don’t want to be another agency.” But the universe has its way, and once I stopped resisting that shift, that’s when the magic happened. I aligned my services more and more with my target audience—course creators and business owners. I teamed up with Thinkific, Zapier, and Monday.com to build the core tech stack needed to meet demand. And with that, Team Genius was born—a team of four passionate experts dedicated to no-code solutions that help creators and business owners scale, automate, and confidently enter the AI era. Fiverr has been our main source of traffic since day one. Honestly, we couldn’t have done it without Fiverr. Not only did it allow me to start selling fast—it would have taken months to set up traffic, billing, and accounting on my own—but it has continued to evolve, and we’ve grown alongside it.

It is my experience that Fiverr has become the go-to place for real pro clients to find experts and get work done—and it’s truly amazing. For example, our portfolio now includes a Premier League football club, a major hotel chain, and a marketing agency that was involved in the last U.S. presidential campaign—all through Fiverr. I never would have imagined this level of opportunity would be possible without Fiverr.

Over the past two years, our annual revenue has doubled, thanks to Fiverr. And for that, we’re incredibly grateful.

What drew you to try Fiverr’s Personal AI Assistant?

One thing harder than getting to the top is staying there. As a Pro agency, we receive a high volume of traffic, and keeping up with demand while maintaining fast, fluent, and personal communication is crucial.

The AI Assistant is the team member I always wished I had. It allows us to provide the same level of quick, personalized communication with our clients

The AI Assistant is the team member I always wished I had. It allows us to provide the same level of quick, personalized communication with our clients 24/7 while freeing up 2-3 hours per day to focus on high-priority leads, existing clients, and better project communication. It not only helps us prioritize incoming leads but also establishes clear service boundaries for requests outside our offerings—something just as important.

Of course, there was also my professional curiosity. As an agency that helps our clients build AI strategies—assistants being a part of it—I wanted to experience firsthand how Fiverr trained and set up the assistant for us. In just a matter of minutes (one hour max, including refinements), I had our assistant communicating exactly as I wanted. The setup was seamless, and the results were impressive.

How has the AI assistant changed the way you run your Fiverr business?

The AI Assistant allows us to go back to what made us great—better communication and problem-solving.

Let me explain: we receive many new requests every day, but not all of them are relevant—either because it’s not a service we offer, or the timing/budget isn’t the right fit. Before the AI Assistant, I had to handle all communication manually, responding to every inquiry myself. This was incredibly time-consuming. Now, the AI Assistant follows my script, ensuring smooth interactions. It knows exactly when to say, “We do not offer this service,” it qualifies leads for scoping sessions, and more.

The impact was immediate. In the first 48 hours, we closed two sales. In the first five days, we closed three sales

The impact was immediate. In the first 48 hours, we closed two sales. In the first five days, we closed three sales—all thanks to the AI Assistant’s ability to identify the most relevant leads and free up my time to connect with them personally. We now have 24 hours to reply after turnover from the AI Assistant, giving us even greater flexibility to respond strategically rather than reactively.

A few months ago, we simply lacked the bandwidth to handle this volume effectively. While we still can’t accept every meeting request, we can now prioritize the most relevant ones—and that’s a game-changer. Time is the most valuable asset, and getting more of it back is a big win for everyone.

Have you seen any improvements in your business since using the AI assistant?

Absolutely. Since integrating the AI Assistant, we’ve seen tangible improvements in our business.

1. It has freed up 2-3 hours per day, allowing us to focus on high-priority leads and better project communication.
2. It qualifies leads effectively, ensuring we engage with the right clients at the right time.
3. In the first 48 hours, we closed two sales, and within five days, three sales—opportunities we might have missed without it.
4. It has improved response speed, consistency, and service boundaries, making our communication clearer and more efficient.
5. We now have 24 hours to reply after turnover from the AI Assistant, giving us even greater flexibility to respond strategically rather than reactively.

The bottom line? It’s like having an extra team member who works 24/7, helping us scale smarter while staying focused on what truly matters.

What would you say to other Fiverr sellers who haven’t tried the AI assistant yet?

I get it. If you’re not a tech person, the idea of training an AI assistant might feel intimidating—but trust me, Fiverr has done all the heavy lifting for you. So don’t overthink it—just do it.

Maybe you fear losing the personal touch or that the AI Assistant won’t match your tone of voice. Let me tell you—my clients have told me that the AI Assistant sounds almost exactly like me. So fear not, it’s designed to adapt and reflect how you communicate.

Leverage the “playground” feature and test the AI Assistant yourself. Simulate customer behavior, experiment with different scenarios, and build your confidence in how it works.

Leverage the “playground” feature and test the AI Assistant yourself. Simulate customer behavior, experiment with different scenarios, and build your confidence in how it works. What’s the best that can happen? It might just close a deal (or two) for you—just like it did for us.

What excites you about the future of work for freelancing?

We’re entering an incredibly exciting era with AI. Not just on Fiverr, but on a massive scale across industries.

AI will never replace the human need to invent and create. AI can and will support creativity, making things easier, but it won’t replace visionary leaders. The passion to create is something inherent in us as human beings, and I’m sure it is here to stay.

Right now, business owners are bombarded with AI information, yet many don’t know how to apply it. Some even worry that AI will replace everyone soon. This leads to analysis paralysis—they know they should get started, but they don’t know where to begin. Here’s my take: AI will never replace the human need to invent and create. AI can and will support creativity, making things easier, but it won’t replace visionary leaders. The passion to create is something inherent in us as human beings, and I’m sure it is here to stay.

What excites me most is helping businesses bridge this gap. Whether through my freelancing services on Fiverr or my upcoming “Thrive with AI” program launching in May, The future belongs to those who embrace AI—not as a replacement, but as a tool for greater impact. I’m excited to help business owners step into this future with clarity and confidence.

Looking to integrate AI into your business strategy? Check out AI Business Strategy Consulting, Team Genius' latest AI offering.